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For today’s data-driven marketers, A/B or split testing plays a critical role when it comes to making reliable business decisions. While this testing concept is nothing new, it’s often much more complex in practice.

Read on to learn more about A/B testing and how you can use it in your organization to make more informed decisions and generate the data necessary to continuously measure and improve results.

Vendor:

Outlier

Posted:

Feb 8, 2021

Published:

Apr 20, 2020

Format:

PDF

Type:

White Paper