Prepare entertainment companies for the future with AI & behavioral science
Implications of COVID-19 on cable tv and streaming business
When it comes to COVID-19, it is natural to assume that mandatory quarantine, work from home and self-isolation measures would benefit companies in cable TV and streaming business.
However, as the economic hardship of the pandemic starts trickling down, experts say customers will be driven to let go of their discretionary spending—like entertainment budgets—first and foremost.
Read this blog post to explore the predicted implications of COVID-19 on cable TV and streaming businesses, and how you can develop a differentiated customer management strategy by combining AI and behavioral science.