How master data management fosters better sales and marketing
Master Data Management in the Sales & Marketing Office
You would be surprised how establishing proper data governance with master data management (MDM) can help your sales and marketing team.
While MDM might initially seem far removed from the sales and marketing teams, the fact of the matter is that these divisions should have easy access to current data. Isolated spreadsheets, PIM solutions, and ERP systems used to be a way to keep up with your data, but these systems are becoming increasingly ineffective to manage as data volumes continue to boom.
Read on to learn more about MDM, why it should be central to your data governance efforts, and how to implement effective MDM to empower sales and marketing.