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Many companies provide purchasing behavior reporting using information they collect from the business to understand various customer demographics— TiVo Corporation, a global leader in entertainment, being one such company.
But this reporting often places demands on companies far beyond what they are prepared to handle. Because of the data-heavy nature of this sort of service, and the massive infrastructure load it might incur, TiVo decided to use Qubole to help.
Read on to learn how Qubole provided a scalable data platform that TiVo can easily interact with, query from, and use to provide analytics solutions for their clients and simplify management of their AWS data lake.