Streamline product data with a central source of truth

Case Study: Mars Consolidates Its Data to Fuel the Digital Shelf

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In order to stay competitive in the evolving ecommerce landscape, pet food brand Royal Canin needed to ensure every piece of product content wasmust be consistent, accurate, and meet every retailer’s unique requirements to convert customers.

This meant capturing and itemizing all their product information before reaching a roadblock: Where could they store this newly pulled data?

Access this case study to learn about the solution they implemented, which now serves as the central source of truth for product content information for all Royal Canin products, allowing it to deliver the right content to the right channel.

Vendor:
Salsify
Posted:
04 Feb 2020
Published:
04 Feb 2020
Format:
HTML
Type:
Case Study
Language:
English
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