Building out empathy at scale: How to overcome 3 common barriers

Legacy Infrastructure & Disjointed Strategic Vision Are Barriers to Next Gen Customer Experiences

Cover

Technology has now become our counterpart in many day-to-day interactions with brands. Yet despite the ubiquity of technology throughout the customer journey, customers still want human-like interactions with brands.

In order to provide this, organizations should focus on providing empathy at scale.

In this IDC study, explore the challenges of building out empathy at scale and how you can overcome 3 common barriers, including:

  • Internal organizational silos
  • Legacy infrastructure
  • Unclear ownership of the customer
Vendor:
Comcast Business
Posted:
31 Jan 2020
Published:
09 Jan 2020
Format:
HTML
Type:
Analyst Report
Language:
English
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