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The Silent E-Commerce Sales Killer: Customer Journey Hijacking

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Today’s digital retailers invest a large sum of their resources to plan, design, test and deploy online purchase journeys for their customers. Their goal is to provide a seamless, engaging and customized online shopping experience.

Yet, for all their efforts, less than 3% of site visits are converted into sales. With all the effort and time being put in, how can this be?

This article goes in-depth into customer journey hijacking: malware that typically takes on the form of unwanted ads designed to interrupt the shopping experience. Read on to learn more about this problem, its implications, and how you can safeguard against it.

Vendor:
The Media Trust
Posted:
13 Jan 2020
Published:
13 Jan 2020
Format:
HTML
Type:
Resource
Language:
English

This resource is no longer available.