Customer data privacy: Why consent is key

2020 Digital Trends Deep Dive: Consent Defines our Digital Future

Cover

The last 10 years have been marked by heightened consumer concern around online privacy and security, and this shows no signs of abating.

Research by the Data & Marketing Association recently found that an average of 74% of consumers across 10 global markets indicate a high degree of concern over online privacy. So, what can your organization do to ease consumers’ qualms?

Find out in this report, which explores why consumer consent is so important, and what strategies companies are using to keep customer data safe and secure.

Vendor:
Adobe Inc
Posted:
15 Jan 2020
Published:
15 Jan 2020
Format:
PDF
Length:
7 Page(s)
Type:
Research Content
Language:
English
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