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Build a Data Privacy Organization That Balances Marketing Innovation And Customer Expectations

Cover

How companies handle and protect consumer data privacy is more than a compliance issue: It’s a competitive differentiator.

As a result, firms need to develop a cohesive privacy strategy and program, one in which B2C marketing leaders must actively participate.

Download this Forrester report to explore the capabilities you need to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play.

Vendor:
Akamai Technologies
Posted:
23 Dec 2019
Published:
23 Dec 2019
Format:
PDF
Length:
12 Page(s)
Type:
Research Content
Language:
English

This resource is no longer available.