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In many cases, CRM companies opt for a do-it-yourself approach to embedding analytics into their core solutions—and the results are generally unfavorable.
Whether it’s due to poor scalability, improper data governance, or any number of other common pain points, investing in a 3rd party offering typically leads to better results in the long-term.
Read this white paper to learn what you should be looking for in an embedded analytics solution—and why.