Why VoC is vital to providing a good CX

Measuring Voice of the Customer

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With your customers expecting increasingly personalized experiences, there’s one thing you can benefit from understanding better: The Voice of the Customer (VoC).

VoC is research that aims to identify the expectations, likes and dislikes of previous, current and prospective customers. It’s an essential component of your CX, and – without it – it’s difficult to determine what your audience wants and expects.

In this whitepaper, learn about all things VoC, including:

  • Why it’s so important to overall CX
  • How to measure it with data-driven strategies
  • What tools you can use to uncover value and transform CX
Vendor:
CallMiner
Posted:
25 Nov 2019
Published:
25 Nov 2019
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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