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Streaming video is fundamentally changing the definition of what it means to “watch TV.” And, as such, there is a significant upheaval in consumer behavior and expectations.
Watching video from a smartphone or through an app on a connected device is just not the same as in traditional broadcast. As such, video distributors and rights holders need to pay special attention to how these behaviors are changing.
In this white paper, explore key recommendations for providers hoping to take advantage of streaming opportunities.