Marketing metrics and analytics: The definitive guide

The Definitive Guide to Marketing Metrics and Analytics

Cover

Gartner found that marketing analytics earns the greatest share of marketing budget at 9.2%, while a recent CMO Survey from Deloitte and Duke University’s Fuqua School of Business found that spending on marketing analytics is forecasted to increase by nearly 200% in the next 3 years.

It's easy to see why, too, since marketing analytics can be a strategic enabler of trust, greater budget, and increased business impact.

In this guide, learn answers to some of the key questions related to marketing metrics and analytics like:

  • What are the most important marketing metrics for my team to consider?
  • How can I measure my various marketing programs’ impact on revenue and profit?
  • How can I best communicate marketing results with my executive team and board?
  • And many more
Vendor:
Marketo
Posted:
20 Nov 2019
Published:
20 Nov 2019
Format:
PDF
Length:
88 Page(s)
Type:
Essential Guide
Language:
English
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