How to calculate customer analytics maturity

Customer Analytics: The 20 Attributes that Lead to Business Success

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In a recent survey by London Research of more than 1,800 business professionals, only 39% of respondents rated their level of customer data and analytics knowledge and skills as either ‘excellent’ or ‘good.’

To deliver standout experiences in today’s digital businesses, you need to move beyond simple data collection and web analytics to true customer intelligence.

Find out how Adobe Analytics can help you do that in this research report. Also explore:

  • The 20 attributes that lead to business success
  • How to measure customer analytics maturity
  • Analytics maturity success factors
  • Differences between free vs. paid analytics solutions
  • And more
Vendor:
Adobe Inc
Posted:
30 Oct 2019
Published:
30 Oct 2019
Format:
PDF
Length:
40 Page(s)
Type:
Research Content
Language:
English
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