Defining key points of tension in the customer journey

Adjacency Secret to Product Innovation

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View this video to see Gabriel Bridger, Executive Creative Director at Rightpoint, discuss adjacency and other secret ingredients to product innovation.

Inside, you’ll discover why innovation isn’t just a switch that can be flipped within your organization. Learn how adjacency can help streamline product innovation, and review the 5 secret ingredients to adjacent innovation in a digital world, including:

  • Defining key points of tension within customer journeys
  • Mapping current-state experiences and data
  • And 3 more
Vendor:
Rightpoint
Premiered:
04 Oct 2019
Language:
English
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