7 steps toward intelligent customer engagement

Seven Steps Closer to Intelligent Customer Engagement

Cover

Personalizing the customer experience (CX) is the most important goal of leading data-driven marketers, according to research from Ascend2—but, there is an obstacle commonly found when approaching a new personalization initiative.

Read this e-book to learn the root cause of CX chaos that is preventing proper customer data use, and how to overcome it.

Vendor:
Informatica
Posted:
14 Aug 2019
Published:
14 Aug 2019
Format:
PDF
Type:
White Paper
Language:
English
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