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The Platform Economy: Serving Sellers Is The Key To Success

Platform and marketplace businesses are reshaping our economy through seamlessly connecting buyers and sellers. Increasingly heightened competition between platforms
makes attracting and supporting sellers a crucial differentiator.
This Forrester Consulting study identifies the services that sellers look for and how platforms can better meet their needs, and examines:
The complexities of building a platform business
Why sellers abandon platforms that fail to make selling easier
Why service-minded platforms attract higher quality sellers
And more