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Outdated ways of establishing demand like BANT may have been appropriate decades ago, but prevent sales from getting in early and shaping the deals as they’re happening. Likewise, striving to satisfy mostly meaningless KPIs like cost per lead, marketers are tempted by low-cost leads that don’t convert and kill ROI.

So how can marketers move beyond these dated approaches?

Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.

Vendor:

TechTarget

Posted:

Feb 8, 2021

Published:

Jul 19, 2019

Format:

PDF

Type:

White Paper