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Companies used to create a bunch of product mockups, hand them over to the engineering department, and hope for the best. That strategy doesn’t work anymore, as you need to be able to test and validate your ideas before building and delivering.
Rapid prototyping can help you to do just this, and improve communication between the business, IT, and marketing, who may have diverging ideas on what a product’s main goal is.
Read six tips on using prototyping in your organization here, and help to clarify ideas, set expectations, and craft strategy early on in your development lifecycle.