How to solve your marketing team's privacy-personalization paradox

The Anatomy of a Preference Center

Cover

What is enterprise preference management (EPM), and why are B2C marketers using it to deliver better, personalized customer experiences? 

Inside, learn how an EPM platform can help B2C marketers build better customer experiences. Discover the best practices necessary for building a successful preference center, and explore:

  • How an EPM platform can help solve the privacy-personalization paradox
  • The 3 key components of a customer-friendly preference center
  • How to plan your EPM implementation
  • And more
Vendor:
Akamai Technologies
Posted:
08 May 2019
Published:
20 Dec 2018
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English
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