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Data Monetization – Use Cases, Implementation and Added Value

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Data monetization is the process of identifying and marketing data or data-based products to generate value.

Some of the world’s biggest and most successful leading companies are currently driving huge portions of profit from user data.

Yet still, this is a burgeoning tactic and there are still many questions strewn throughout the market on how to reap true data value.

This survey-based study by BARC offers insights into how a selection of companies are approaching data monetization, answering questions such as:

  • How companies are monetizing data
  • What use cases have organizations already impended
  • Which technologies are used to implement data monetization projects
  • And more

Keep reading for a more complete list of topics and a detailed discussion of results to see where your monetization strategies could grow.

Vendor:
Tableau Software
Posted:
30 Apr 2019
Published:
31 Dec 2018
Format:
PDF
Type:
White Paper
Language:
English

This resource is no longer available.