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Event marketing is a great way to build awareness and generate qualified leads and pipeline for your business. However, event marketing is often time-consuming and expensive.
To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events.
Download this white paper to learn how marketers can use intent data to promote events and webinars to maximize their return and explore best practices from TechTarget’s customers about how to optimize the success of end-to-end event marketing strategies.
- Vendor:
- TechTarget
- Posted:
- Feb 8, 2021
- Published:
- Apr 24, 2019
- Format:
- Type:
- White Paper
