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Fire-Breathing ABM: Orchestrating Target Account Plays "In-Fuze-d" with Rich Purchase Intent

Cover

Many companies jump into ABM as if it were the equivalent of another campaign idea. However, to win with an ABM approach, you need to have certain structures in place.

In this e-book, learn how a strong data foundation and great activation can lead to fire-breathing ABM and why over 400 enterprise tech companies use the Priority Engine real purchase intent platform to improve ABM, export active prospects, and kickstart change.

Find out why organizations that leverage real purchase intent are:

  • Seeing more active demand in the market
  • Strategically aligning sales and marketing teams around a shared view of target accounts
  • Arming sales teams with deeper insights to engage more effectively with buying teams
  • And more
Vendor:
TechTarget
Posted:
09 Apr 2019
Published:
09 Apr 2019
Format:
PDF
Length:
38 Page(s)
Type:
eBook
Language:
English

This resource is no longer available.