This resource is no longer available

How to achieve the Single Customer View

Cover

The concept of single customer view (SCV) has been around for some time now - but it’s never been more crucial to satisfactory customer service.

SCV is an aggregated, consistent and holistic representation of customer data.

The advantage of SCV to an organization is the ability to analyze past behavior in order to create better data-driven decisions and target future customer interactions.

SCV implementation is a challenging process, but read this white paper to learn how to achieve a competitive CEM advantage in your market.

Vendor:
Experian
Posted:
11 Mar 2019
Published:
31 Dec 2018
Format:
PDF
Type:
White Paper
Language:
English

This resource is no longer available.