Managing customer data in Salesforce during the GDPR era

Some of the ways GDPR affects e-commerce in particular relate to practices around capturing CRM information about customer or online prospects visiting an e-commerce site, including cookies, IP addresses, purchase history and more.

In this expert guide, learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining compliance.

Uncover GDPR compliance strategies for CRM and marketing, including basic concepts such as:

Personal data
Profiling
Security
And more

Vendor:: GearsDesign
Posted:: Feb 8, 2021
Published:: Jan 17, 2019
Format:: PDF
Type:: eGuide

Already a Bitpipe member? Log in here

Download this eGuide!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.