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Marketing Technology: Too Much of a Good Thing?

Cover

There’s a lot to love about marketing technology, but it’s important to make sure it’s working for you, not against you.

In this white paper, explore recent research on marketing technology, including:

  • What core technologies are needed for each function in the marketing organization
  • How to see the interdependencies between marketing functions and core technologies
  • Where to prioritize investments
  • How to make the most of your marketing technology investments

The abundance of marketing technology is a good thing. It only turns bad when good solutions pile up into a roadblock that impedes marketing’s overall success.

Discover how you can avoid this with a framework that recognizes the goals of each function, the best connections between them and how to best support each today with an eye towards adapting to the changes of tomorrow.

Vendor:
Bynder
Posted:
27 Dec 2018
Published:
27 Dec 2018
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.