How Nike, Coca-Cola, GE, & Budweiser maintain their brand strength

Brand Management for Modern Marketers

Cover

Consumer products companies have built many of the world’s strongest, most valuable brands – Nike, Coca-Cola, GE, and Budweiser.

They rely on their brand strength to create preference at the point of sale, but consistency and flawless execution are critical. And as consumers increasingly expect seamless experiences, there are so many ways things can go wrong.

This guide shares common challenges and experiences consumer packaged goods (CPG) brands face and how to overcome these threats to creating and maintaining a strong brand for years to come.

Find out how marketers can work faster and maintain control of a brand’s destiny with 6 pillars of operational efficiency, including:

  • Centralization
  • Consistency
  • Connection
  • Customization
  • And more 
Vendor:
Bynder
Posted:
27 Dec 2018
Published:
27 Dec 2018
Format:
PDF
Length:
17 Page(s)
Type:
eGuide
Language:
English
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