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Find Your Creative Direction

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Everybody seems to agree that creative briefs are important, but only 25% of new projects start with a creative brief, according to an In-House Creative Industry Report.

A good brief takes deliberation and discipline, but an effective brief is worth the effort, setting off creative explosions that can result in work that alters the trajectory of a good business or brand.

This white paper highlights the basics of finding your creative direction to write a great brief, including 6 elements that every brief needs to include.

The perfect creative brief hasn’t been written yet. Continue reading to get the basics right, and keep exploring ways to inform and inspire.

Vendor:
Bynder
Posted:
24 Dec 2018
Published:
24 Dec 2018
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.