Improving customer experience with experimentation – Travel industry

A Culture of Success: Adopting Experimentation in the Travel Industry

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In the travel industry, experimentation is becoming increasingly popular as it can be applied to improve any aspect of the customer experience—from product development, to email marketing, to the customer service, and more.

Testing in digital environments can also help to improve personalization. This is particularly important in travel, where personalized pricing, features, and recommendations are key to differentiating organizations selling a wide range of products, services and experiences.

In this benchmark study of 91 industry leaders, learn how travel organizations are implementing and succeeding with experimentation platforms today.

Vendor:
Optimizely
Posted:
04 Dec 2018
Published:
04 Dec 2018
Format:
PDF
Length:
18 Page(s)
Type:
Resource
Language:
English
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