What's the secret to earning loyal customers?

Sharing Identity to Foster Customer Loyalty

Cover

What’s the secret to earning loyal customers? Excellent service is surely part of the equation, but other forces are often at play. Shared identity, when a company embodies values important to its patrons, can be the base of formidable bonds.

Although consumers don’t expect companies to be their best friends, there are significant similarities between how individuals evaluate their ties to their friends and to the businesses they buy from.

In this white paper, uncover some insights into the complexities of business-customer relationships – the common thread: factors that contribute to customer loyalty.

Continue reading for key takeaways from the research conducted by Dr. Tony Hockley of the London School of Economics and Political Science about the interplay of loyalty and identity.

Vendor:
Zendesk
Posted:
30 Nov 2018
Published:
30 Nov 2018
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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