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It’s no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that’s visible to them (e.g. First Party Intent Data).

But trying to understand what’s below the surface of buyers intentions is not always a one to one relationship. 

Read on for more information.

Vendor:

TechTarget

Posted:

Aug 16, 2021

Published:

Nov 30, 2018

Format:

PDF

Type:

Research Content