How intent data helps B2B marketing and sales teams

The SiriusDecisions Intent Data Framework

Cover

It’s no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that’s visible to them (e.g. First Party Intent Data).

But trying to understand what’s below the surface of buyers intentions is not always a one to one relationship. 

Read on for more information.

Vendor:
TechTarget
Posted:
30 Nov 2018
Published:
30 Nov 2018
Format:
PDF
Length:
4 Page(s)
Type:
Research Content
Language:
English
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