Go beyond traditional inbound and outbound marketing

A Practical Guide to Implementing Account-Based Marketing

Cover

There’s a lot of hype around the subject of purchase intent in B2B marketing.

In this white paper, you’ll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.

Go beyond the hype and learn how you can know who’s really in market for your solutions beyond the insights available through traditional inbound and outbound marketing.

Vendor:
TechTarget
Posted:
19 Nov 2018
Published:
19 Nov 2018
Format:
PDF
Length:
52 Page(s)
Type:
Resource
Language:
English
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