Create a single source of truth to help sales team

Druva: Driving Revenue and Consideration with a Fully Integrated Demand Gen Engine

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Leading cloud data protection vendor Druva was launching Druva Phoenix—a cloud-native backup solution for virtual machines and physical servers—in an established, highly competitive market.

With real purchase intent insight from Priority Engine, Druva was able to create a “single source of the truth” through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle.

Watch this video for more on how Druva drove revenue through improved leads.

Vendor:
TechTarget
Premiered:
15 Nov 2018
Language:
English
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