Strategies to maximize your CRM's support of CX initiatives

CRM as a CX Enabler

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CX, at its core, is more effective when tailored to a customer’s unique needs and preferences. CRM platforms are highly effective at gathering and storing the data needed to tailor CX strategies, making them an invaluable tool for CX initiatives.

In this white paper, learn how CRM impacts the success of CX programs in many ways, such as:

  • Serving as the information funnel
  • Putting information in the hands of agents
  • Tracking the successes and failures of interactions
  • Serving as a data source for trends and analysis

Continue reading to explore more strategies to maximize your CRM’s support of CX initiatives.

Vendor:
Avtex
Posted:
16 Oct 2018
Published:
16 Oct 2018
Format:
PDF
Length:
10 Page(s)
Type:
White Paper
Language:
English
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