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Marketing Analytics Dashboards: The Do's and Don'ts

Cover

A CMO survey from Black Ink reported that marketers rank access to advanced analytics as the top barrier to their initiatives.

Marketers often rely on legacy solutions such as Excel or CRM systems, which are ill-equipped to provide appropriate insights for modern analytics and are not always easy to read for everyone.

Business intelligence software can provide companies with the advanced analytics that they need, but you still need to know how to get the most out of your dashboard.

Below are 4 suggestions for getting the most out of your dashboard:

  • Choose meaningful metrics
  • Integrate data sources for a full picture
  • Collaborate using visual, interactive solutions
  • Make accessibility simple, ensuring ease of use

Read on for more information on how to get the most out of your marketing analytics dashboard. 

Vendor:
Tableau Software
Posted:
19 Oct 2018
Published:
19 Oct 2018
Format:
PDF
Length:
12 Page(s)
Type:
Resource
Language:
English

This resource is no longer available.