Cisco's Digital Marketing Transformation

Cisco’s digital marketing transformation


Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing.

In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco’s drive to create best-in-class experiences.

Learn more about the 3 primary drivers for the transformation, according to CMO Karen Walker, which include:

  • Transitioning from a hardware provider to a software and services business
  • A lot of research showing that business buyers are acting much more like consumer, forcing them to embrace technology
  • The arrival of marketing technology
Domo Technologies
Sep 15, 2021
Oct 2, 2018
Case Study
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