Case study: Cisco's digital marketing transformation
Cisco’s digital marketing transformation
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing.
In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco’s drive to create best-in-class experiences.
Learn more about the 3 primary drivers for the transformation, according to CMO Karen Walker, which include:
- Transitioning from a hardware provider to a software and services business
- A lot of research showing that business buyers are acting much more like consumer, forcing them to embrace technology
- The arrival of marketing technology