How to transform your customer relationships with data

From Insights to Engagement: Transform Your Customer Relationships with Data

Cover

75% of customers expect you to have a deep understanding of their needs in order to engage them successfully and 65% of them said you need to do a better job aligning to their preferences.

In this workbook, learn why marketers struggle to see a step-by-step path forward for meeting customers’ expectations, and find out how you can turn data into engagement.

Explore the formula for using customer data to engage with customers, and uncover why your marketing organization needs to:

  • Create a 360-degree view of each customer that centralizes real-time data around an individual profile
  • Share insight in a way that puts data-driven decisions within reach
  • Take action on an individualized level, often in an automated way
  • And more
Vendor:
Marketo
Posted:
12 Sep 2018
Published:
12 Sep 2018
Format:
PDF
Length:
16 Page(s)
Type:
Resource
Language:
English
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