Why brands should assess their design maturity to improve CX

Design-Led Firms Win the Business Advantage: A Focus on CX Strategy and Execution Reaps Rewards

Cover

In the changing landscape of customer goals and choices, design becomes a key business advantage.

A well-crafted experience – one based on deep customer understanding, effective visuals, and relevant interactions – can make the difference between a loyal, repeat customer and one who gives up and walks away unsatisfied.

In this Forrester report, explore the hypothesis that embedding design practices in digital CX strategy creates a tangible and measurable business advantage.

Learn more about why brands should assess their design maturity and uncover 4 recommendations for providing superior customer experiences. 

Vendor:
Adobe Inc
Posted:
12 Nov 2018
Published:
12 Nov 2018
Format:
HTML
Type:
Research Content
Language:
English
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