The Definitive Guide to Marketing Automation

The Definitive Guide to Marketing Automation

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Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals.

In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.

You’ll also uncover:

  • Why marketing automation is so hot right now
  • How marketing automation differs from other technologies
  • The common features and advanced functions of marketing automation tools
  • How to build a business case and convince stakeholders to act
  • The future of marketing automation

Whether your company’s annual revenue is $100 billion or $5 million – or even less – marketing automation is the technology that will propel your business into a new era of relationship-based marketing.

Vendor:
Marketo
Posted:
10 Aug 2018
Published:
10 Aug 2018
Format:
PDF
Length:
100 Page(s)
Type:
Resource
Language:
English
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