The definitive guide to account-based marketing

The Definitive Guide to Account Based Marketing

Cover

Account-based marketing (ABM) is not new, but is experiencing a resurgence in the marketplace. In the past, it was difficult to scale ABM initiatives due to the high level of personalization it requires.

With advances in technology, ABM is now more scalable so more marketing teams are implementing an ABM strategy to drive higher value outcomes.

In this resource, explore the new way of marketing, selling to, and supporting your customers at an account-level, and why it is critical to your success.

Take a look at your account-based marketing playbook and some of the key benefits and the impact, including:

  • Increase marketing ROI
  • More efficient and targeted
  • Increase sales and marketing alignment
  • And more
Vendor:
Marketo
Posted:
30 Jul 2018
Published:
30 Jul 2018
Format:
PDF
Length:
111 Page(s)
Type:
Resource
Language:
English
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