How advertisers use big data & machine learning in the digital age

Guide to Big Data in Media and Entertainment

Cover

You’ve probably noticed how media companies are tailoring the content you see to your preferences. Take Netflix’s recommendation engine, for example.

This is all done through big data, which is no longer a luxury for businesses – it’s a necessity in a competitive landscape.

Learn how the advertising industry prioritizes big data analysis and machine learning to create personalized experiences, and discover how a converged data platform can help you with real-time data.

Vendor:
MapR
Posted:
26 Jun 2018
Published:
26 Jun 2018
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English
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