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The Product Manager’s Guide to Email

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Email is part of daily life that’s easy to take for granted. In many ways, it’s the backbone for all the information we receive. For product development teams, the messages their apps send are an indispensable tool for generating user interest, building trust, and nurturing long-term engagement. These product emails have a dramatic impact on customer conversion and retention. 

In this guide, explore how email notifications and other app-generated email messages can help teams building fast-growing services make the most of email in their products.

You’ll discover:

  • Key use cases and the kinds of emails users want to receive and how they can be used to increase conversions
  • How product teams can measure email performance and impact
  • The right way to implement emails for your apps
  • And more
Vendor:
SparkPost
Posted:
06 Jun 2018
Published:
06 Jun 2018
Format:
PDF
Length:
18 Page(s)
Type:
Resource
Language:
English

This resource is no longer available.