Demo: Customer analytics use case, expanding the data warehouse

Use an Advanced Analytics Architecture to Expand your Data Warehouse

Cover

Data lakes can get overwhelming, especially when you are dealing with mass amounts of data. You want to be able to follow your customer’s journey without them getting lost in the sea of data.

In this demo, dive into a customer analytics use case that utilizes a unified analytics engine to create manageable graphs and tables to seamlessly integrate your data.

See how creating a data warehouse can uncover answers to:

  • How long does a new customer take to make their first purchase?
  • Which browsing patterns are most likely to result in a purchase?
  • What campaigns would work better (email and online)?

And more! 

Vendor:
Micro Focus
Premiered:
31 May 2018
Language:
English
Already a Bitpipe member? Login here

Download this Video!