Marketing personalization: 5 steps to assess its value

Modeling ROI for Personalization

Cover

Personalization has rapidly become a major factor in omnichannel customer engagement initiatives, but implementing it requires a transformation that’s heavily reliant on stakeholder commitment, governance, and control.

This white paper explores how to make a case for the ROI of personalization. Learn about a personalization value assessment framework that uses 5 key steps to justify the use of personalization for building brand awareness. 

Vendor:
Acquia, Inc.
Posted:
19 Apr 2018
Published:
19 Apr 2018
Format:
PDF
Length:
25 Page(s)
Type:
White Paper
Language:
English
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