12 cross-channel campaign management providers for marketing pros

Cross-Channel Campaign Management for B2C Marketing Professionals

Cover

The cross-channel campaign management (CCCM) market is growing because more B2C marketing professionals see it as a way to address growing customer experience expectations.

In this Forrester report, learn about the 12 most significant cross-channel campaign management providers, and how they measure up and help B2C marketing professionals make the right choice.

Uncover how B2C marketing pros leverage CCCM to:

  • Increase or enhance customer engagement, education, or loyalty
  • Integrate online and offline interactions
  • Shift to more strategic goals
  • And more
Vendor:
Adobe Systems, Inc.
Posted:
19 Apr 2018
Published:
19 Apr 2018
Format:
PDF
Length:
19 Page(s)
Type:
Analyst Report
Language:
English
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