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Using Analytics to Improve Customer Engagement

Cover

Organizations that choose to use analytics in informing business insights are acquiring a clear competitive advantage in the marketplace – customer engagement and loyalty.

This 2018 MIT Sloan Management Review Global Executive Study and Research Report provides a detailed examination of data-driven customer engagement.

The study is conducted with 1,919 managers from 101 countries.

Inside, learn:

  • Why competitive advantage from analytics continues to grow
  • How to turn data into stronger customer engagement
  • The challenges faced when using analytics
  • How sharing data can improve influence with customers

And much more

Vendor:
SAS
Posted:
19 Apr 2018
Published:
31 Jan 2018
Format:
PDF
Length:
24 Page(s)
Type:
Research Content
Language:
English

This resource is no longer available.