Product-oriented companies like manufacturers, retailers, and software developers are subject to the will of their customers. In today’s world, this means that companies are no longer responsible for simply delivering a product, but are instead expected to offer a service that enhances the customer’s life for the better.

In this guide, learn what considerations your business should keep in mind when creating a strategy to keep up with shifting customer demands, and how to maximize cost-effectiveness and adaptability in the process.

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