Strategic customer data management for B2B marketers

Trusted Customer Data: The Foundation of Modern B2B Marketing

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In today’s connected economy, knowing how to deliver a positive customer experience is a significant competitive advantage. Customers expect every digital and physical interaction with ever company to be contextual, relevant and effortless.

In this solution brief, learn about strategic customer data management and how B2B marketers can quickly find the data they need, discover the relationships that deliver the most value, and make the best decisions.

Uncover how marketers can stop worrying about the reliability of their data to:

  • Deliver a more relevant customer experience
  • Convert more prospects into paying customers
  • Optimize marketing execution
  • And more 
Vendor:
Informatica
Posted:
06 Apr 2018
Published:
06 Apr 2018
Format:
PDF
Length:
6 Page(s)
Type:
Resource
Language:
English
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