Customer Data Strategies for Dummies

Customer Data Strategies for Dummies

Cover

Did you know that approximately 150 million emails are sent every minute and that two-thirds of email traffic is considered spam? Sending your customers information they don’t want or can’t use isn’t the way to build a meaningful relationship.

In this book, learn more about the new competitive battleground of customer experience, and how the best marketing strategies are strengthened by a proven data strategy that gives you a 360-degree view of your customer.

Uncover:

  • 10 principles that maximize customer data
  • 7 steps to manage and use great data
  • 6 elements of a customer 360-degree view
  • And more
Vendor:
Informatica
Posted:
03 Apr 2018
Published:
29 Dec 2017
Format:
PDF
Length:
77 Page(s)
Type:
Book
Language:
English
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