Data integration: A major retailer creates a holistic view of customers

Consumer Packaged Goods Retailer Unifies Omnichannel Data with Self-Service Integration

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Operating over 1,800 stores across the US, the Consumer Packaged Goods Retailer needed a better way to engage with customers at the right time and in the right channel.

This case study explores how they deployed a self-service data integration platform so that marketers could get the most up-to-date omnichannel customer data to drive their decision-making. Find out how they:

  • Gained visibility into customer data across apps
  • Enhanced digital customer engagement
  • Enabled better budget spend analysis on marketing efforts
  • Improved ROI from digital marketing investments
  • And more 
Vendor:
SnapLogic UK Ltd
Posted:
13 Mar 2018
Published:
13 Mar 2018
Format:
PDF
Length:
2 Page(s)
Type:
Case Study
Language:
English
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